Speaking on the brand’s unique value proposition, Shrey Kumar, Co-Founder, Aadvik Foods, said, “Camel milk and its products have gained traction in India and across the globe due to their multiple health benefits. India’ first brand in the camel milk industry, Aadvik Foods has not only .
Bikaner-based Aadvik Foods said it had expected Amul’s entry in the segment with the Gujarat-based co-operative toying the idea of launching camel milk for some time now. While Amul, the leading dairy brand in India’s milk market, has recently forayed into camel milk segment, .
Having launched ahead of GCMMF, popularly known as Amul, Aadvik Foods has already sold 200,000 litres of camel milk in the past three years. On the back of growing demand from health-conscious consumers, India’s first camel milk brand, Rajasthan-based Aadvik Foods is now looking to ramp .
Having launched India’s first camel milk offering in 2016, Aadvik Foods has emerged as an industry pioneer. India’ first brand in Camel Milk industry, Aadvik Foods has beaten the dairy giant Amul, by not only introducing the camel milk 3 years ago but also sold 2 lacs litres, .