BUSINESS STANDARD -Dairy brands undergo lifestyle change with niche portfolios, local sellers.

Dairy brands undergo lifestyle change with niche portfolios, local sellers

Discerning and demanding customers are driving big brands to go mass with niche portfolios and local sellers, to expand their scope

For years, milk has been a cultural symbol of prosperity and nourishment in the country. Poets, politicians and industrialists have drawn upon its eloquent imagery to make a point, drive an agenda or build a business.Read Full Article here

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