Brand Equity – Camel milk brand, Aadvik Foods eye 25-30% increase in its monthly production.

Having launched India’s first camel milk offering in 2016, Aadvik Foods has emerged as an industry pioneer.

India’ first brand in Camel Milk industry, Aadvik Foods has beaten the dairy giant Amul, by not only introducing the camel milk 3 years ago but also sold 2 lacs litres, since inception, the company said on Wednesday.
While Amul has been toying with the idea of launching camel milk for quite a while, the company claims that it has revolutionised the camel milk market in India already, with its varied range of camel milk products. Aadvik foods have launched a bouquet of camel milk-based products including camel milk powder, chocolates, and skincare range, the company added. Read Full Article here.

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