Zee Business – Amul challenger rises! This three-year-old camel brand is a milk sector disruptor.

Amul challenger rises! This three-year-old camel brand is a milk sector disruptor

India’s first camel milk brand  Aadvik Foods has beaten dairy giant Amul, by not only introducing the camel milk three years ago but also sold two lakh litres since inception.

India’s first camel milk brand  Aadvik Foods has beaten dairy giant Amul, by not only introducing the camel milk three years ago but also sold two lakh litres since inception. While Amul is still planning to go big with its camel milk offerings in the market, Aadvik Foods is already offering a varied range of camel milk products. On Monday this week, Amul managing director RS Sodhi told PTI his company would introduce camel milk in size of 200 pet bottles within a week. Sodhi had said that 200 ml pet bottles would be priced at Rs 25 per bottle. In January, Amul had launched camel milk 500 ml in PET bottle priced at Rs 50 per bottle, Sodhi had said.Read Full Article here

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