“People are now more inclined towards preventive health remedies, especially products believed to support overall wellness. This trend is likely to sustain going forward,” adds Malhotra.
People are exploring novel foods and supplements to help maintain good health like never before. Rajasthan’s camel milk manufacturers are seeing increased demand. The milk is traditionally considered rich in nutrients that may support general well-being, and some even believe it can contribute to maintaining healthy metabolism and circulation. However, such views are based on traditional knowledge and should not be seen as proven medical benefits.
