Sustaining life with one camel at a time
Camel has been an important part of desert culture and sustainability since ancient times. It is not only a source of income, travel, and food but also an integral part of the breeder’s community.
The community has traditionally used Camel milk as part of their daily needs, a valuable heritage passed down through generations.
However, Rajasthan’s heritage camel culture started disappearing rapidly. Breeders not only used Camels for transportation but also treated them as family members. With the development of modern transport facilities, the Camel population in India saw a decline.
Understanding this issue and the unique value of Camel milk, we took an initiative to help both the breeders and consumers by introducing our brand, Aadvik.
We have aimed to create opportunities for these breeders to sustain their livelihoods while preserving their cultural significance. Our vision is to clearly support the breeders in sustaining their lives, contribute to the conservation of the Camel population, and provide our customers with carefully sourced Camel milk.
In 2015, we brought our first breeder on board, and by the end of 2019, we were working with more than 100 Camel breeders. All the breeders are properly trained to help us bring the best quality products for our customers.
These breeders now have better financial security while keeping their ancestral legacy alive. And nothing brings us more joy than seeing this reality improve with every passing day!
We take pride in being India’s first brand to responsibly market and source Camel milk as a traditional superfood rich in natural nutrients. Staying true to our name Aadvik, which means unique we have developed a distinctive range of Camel milk products.
We aim to bring even more breeders on board in the coming years and continue to support lives, one Camel at a time!